The emergence of the iphone and increasing use of instant devices is changing the way homes will be marketed. The QR code or Quick Response code has enabled the agent to convey a tremendous amount of information to the buyer quickly and effectively. Anyone with a cell phone which has QR enabled software can take a picture of the QR code. They will then be transferred to the website, video, or live feed set up by the agent for that QR code.
QR Codes the future of RE Marketing
Houston Realtor Bill Edge has added QR codes to all of his listings and marketing materials. Technology has changed Real Estate marketing now and forever according to Edge. Just imagine a couple is driving down the street. They see a QR Code Lawn Sign with a banner at the top. The banner has a code name or number the agent uses for the home and a QR code. They scan the QR code and watch a virtual home tour from their phone.
What if you had an ad with a Tag in the Houston Chronicle Home Section. That when you scanned the ad it took you to the video tour of the home, would that give you an advantage over other listings? The uses of the QR code are practically limitless.
Here’s where QR codes can be Found
- Real Estate Signs
- Listing Brochure
- In any advertisement
- Just Listed Card
- Agents rider sign
- Website
- Flyer Box
- Business Card
- Social Media Sites
So where else can QR codes be used?
These codes can be used anywhere – they are in print ads, brochures, outdoor advertising, etc.
The QR code needs to be a part of your Real Estate Marketing Program. Companies such as Wal-Mart and Target have made QR codes a part of their advertising campaigns already. The number of users with cell phones which are capable of using the codes will increase dramatically in the next couple of years. Now is the time to consider how a QR code plan will give you an advantage over you competitors.
Call Bill Edge at 713-240-2949 see Houston Homes in 24 hours or less.
Source: Real Estate SEO by Boston Logic; DaTi