The MLS, HAR, and the internet portals such as Zillow all have one thing in common. They use jpg pictures to showcase homes. They string these pictures together and call them a video tour. Realtors smile and say look what I have done for you the seller. I have added a video tour which the buyer can see showcasing your listing. Friends, that is nothing more than the group of pictures which follow each other. The addition of soothing music in the background and a commentary does nothing to change the reality.
If you really want to showcase your home and wow buyers. Then you need a 360 Degree Video which allows buyers an online experience that closely resembles the in house experience. This technology gives the buyer the ability to view the house from every angle. With a touch of a mouse the buyer can zoom in on any feature such as the cabinets or flooring to see more detail.
This great technology became a must for every seller when matterport servers began supporting 360 degree links for solutions for real estate. The market for these videos expanded when You Tube began in March 2015 to give support for 360 degree videos.
I use ex IBM geek Carl Lawrence the authorized provider of Tour Factory in the Greater Houston Metro-plex. Tour Factory uses a multi-media presentation program for Realtors® which consists of you- tube video, virtual tours, 3D matterport presentation, flyers, syndications to multiple portal, drones, and social media. My favorite features of The Tour Factory Internet Marketing Program is the weekly report to buyers and sellers. My clients really love getting this report, they also like that their home shows up high in the goggle rankings because of Tour Factory use of you tube video.
Carl takes 3 photos of every image in the home. The first photo is done with normal metering. The next two photos are done under exposed and over exposed. These 3 photos are then merged together to come up with an image that replicates what the human eye can see. A camera cannot match what the human eye can see without this process. The resulting photo will show windows with views, less shadows, and more uniform colors for the walls.
The main thing is to get people convinced they want to go out and look at the house. 360 degree photography will give you an advantage over other sellers in your neighborhood. You only get one chance to make a first impression. Make sure it is with a Houston Realtor® who uses 360° Virtual Tour.